This blog will bullet point key learning points from posting and managing the @emergence_dance Instagram and what techniques I have carried through to my own Instagram @faithhilesdance
Learned of new features on Instagram and experimented with what does and doesn’t work when reaching a wider audience.
Discovered what reels are used for, something I had never used on my own Instagram account to reach new audiences. Instagram reels are short entertaining videos that are easily discoverable across Instagram and more likely to reach new audiences who have similar interests to the content/brand within your own Instagram page.
I now use reels for short improvisation moments with recent/popular music songs over the top which match the movement quality or dynamics of the movement in the reel. From doing this I have noticed a larger audience engagement and opportunities arise from this as more people in the dance industry and alopecia community view them.
I also use the 'Insights' tab to discover which posts did well in terms of engagement, reactions, follows in order to continue to use the same hashtags or post at the same time with future posts.
Importance of #hashtags with what works and does not work for higher engagement.
Hashtags which include different languages such as dance, dans, tanze will reach an international audience for wider engagement and audience span. Also, hashtags personal to the post will also push the photo, video or reel to an audience with the same content, following, interest or those following that hashtag. For promoting a brand/business a personal hashtag I would recommend in order for audiences to use your hashtags at events, performances or posts which you or brand is a part of e.g. #emergence22 #faithhiles #alopecia.
Within my own Instagram I use and repeat #faithhiles #alopecia #alopeciaawareness #dancer as well as #alopeciauniversalis #performer #fireperformer #balddancer which are more specific with each post.
Learned the importance of social media and marketing as they work coherently to spread awareness and engagement of an event.
The use of countdowns on Instagram stories, embedded inks, available and clear website to navigate around, promotion material and tagging everyone involved to raise engagement and wider audiences. This sparked an interest within marketing myself as a brand and particular techniques to use.
I use stories as the main technique to maintain content on my account from sharing others post and events to support their engagement which will boost my engagement with two audiences exposed my content. To add to, I find that embedding links and countdowns within stories helps to promote event such as the Emergence 2022 tour as well as Little Lady Locks Charity Event back in April 2022.
Re-established my Photoshop and editing skills.
Images I have created/recreated...
Instagram Accounts to reference:
Learning and using new features has taught me that Instagram is unpredictable as it is was the audience wants to see rather than what you think looks good as a dancer or creator. I have also come to discover that your target audience or the audience you aim to reach may want to see particular post about yourself/brand to be invested and interested. For example, after the Oscars event with Will Smith and Chris Rock and the comment stated by Rock caused great discussion in the alopecia community. I found that when I spoke my opinion on the matter, those who had similar interests and opinions would interact with my account. Therefore, it really is down to what your audience wants to see and talk about. To conclude, from being an assistant within the Emergence Social Media, I have come to realise how much I enjoy the online platform and creating digital content. Moving forward I aim to reach out to Ellen Dainty, the digital content officer for Motion house, to connect with a potential mentor and advisor for working in the social media/digital platform. To add to, there may be a placement opportunity or assistant work continuing from shadowing Dainty's work and insight.
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